If you are in business and are serious about growing your market share at some stage you will want to have a video made. We say this because the only way to reach a sizeable audience and get them to remember you and your product is to use something visual.
Not making a promotional video to promote your products means that you are missing out on showcasing your products to a wider audience. Not doing so means that you will miss out on an audience of many millions. A fun promotional or corporate video can go viral on-line. You can use that same video for a TV campaign, at trade shows and in other places.
Making a good promotional video is not something you can do properly on your own as a result it is important that you use a team of experienced professionals. A promotional video takes planning and a wide range of skills. Few companies, if any, have the necessary skills to make a good promotional video within their own firm.
The first and most important step to making a good promotional video is to write a script. Writing a script is nothing like any other kind of writing you have done before and it is something very few people can ever learn to do well. A script is much more than a simple story. It has to be laid out to tell actors not only what they have to say, but to explain where they need to be on the set and tell the cameraman and the sound crew where they need to be. A script is a truly multi-purpose document and it must be done properly for the final video to be any good.
The second stage of making a promotional video is to draw up a storyboard. A lot of people do not know what a storyboard is let alone know how to write a storyboard. The bigger a video project is the more vital it is that a storyboard is drawn up.
The way your video look is important, but so is the narration. Using a experienced voice-over artist can make the difference between people liking your video and forming a good impression of your company and products.
The making of a corporate video is a big project for any company. It is also a big investment so you need an experienced corporate video production team like Leagus to produce your video for you.