There was a lot of talk when streaming video began to gain prominence online whether or not it represented a truly viable medium that could create revenue to match the huge bandwidth costs it required. One of the biggest elements of this debate was where this revenue was going to come from- whether from micropayments, subscription services or advertisements. It seems these days the debate has been definitively settled by the acceptance of advertisements accompanying videos which is a huge boon to online marketers and business owners.
Online Video Advertising = Massive OpportunitiesThink about the opportunity online video advertising offers. 1 At the end of 2010 online videos represented about 30% of all internet traffic. 2 The same report which discovered that number estimated a near-full 90% of all internet traffic will be video based by 2013.
It’s clear online videos aren’t just here to stay- they’re set to completely take over and transform the internet over the next couple of years. The savvy online marketer will hook their wagon to this seemingly unstoppable trend and will welcome the fact these videos are increasingly monetizing themselves with advertisements.
There are a few different ways to advertise with online videos. 1 First, you can buy space for static or text ads which will appear either to the side of the video or right below it. 2 Second you can create your own video advertisement which appears before the main video you’re buying time with. 3 Finally you make your own unique videos which function as their own advertisements for your product or service.
The Growing Video Advertising MarketIf you choose to spend some money buying online advertisements, either by purchasing static ad space around the video or ad time on the video itself, you’ll hardly be alone. At the moment there’s about $2.0 billion dollars a year being spent on online video advertising. A report by Advanced Internet Video estimates these advertising dollars will reach $5.71 billion by 2014. There’s already a lot of money going into online video advertising and these cash values will nearly triple in the next 2-3 years, an increase which will be created by the best performing videos charging more for ad space & time, more and more videos being produced selling advertisement, and more and more advertisers looking to get into the game. You can feel intimidated by the fact online video advertising will get a lot more competitive in coming years or you can jump on the trend now before it really blows up and establish business relationships with content producers before they’re inundated with advertising requests.
Taking Advantage of These Trends1 You can also benefit from the trend by producing your own high quality videos which advertise your products. The key to creating your own videos is simple. 2 You want to create the highest quality videos you can. 3 You want to make your vide s primarily interesting and informative and useful for your viewers. 4 You want to give a soft pitch on your product, you don’t want to hard sell it. Sometimes it’s even wise to not mention your product or service at all and simply try and provide value for your viewers.Taking advantage of the growing market for online videos and online video advertisements is simple, all that matters is getting in now before things really take off.